I don’t know if you have noticed a detail when you watch the movie: the villain doesn’t seem to have used an iPhone.
Is there any reason behind this? Recently, well-known film director Rian Johnson revealed the behind-the-scenes story in an interview with Vanity Fair.
He said that while Apple allowed the iPhone to appear in the movie, it was critical that the villain could not use the iPhone in the footage.
According to a report by Sina Technology Apple Hui, this is actually Apple’s consistent attitude. They have strict rules about using, depicting, and taking pictures of Apple devices. Apple clearly states that Apple products “should only be displayed in the best possible manner or context, and in a manner or context that is beneficial to Apple products and Apple.”
For example, when the Apple Watch was first released, if you still wanted to borrow products from Apple, Apple would require that it be not allowed to be photographed with other brands of watches. It also does not want the photographer to separate the watch from the strap, ensuring that the user sees a complete watch, not a part of the watch.