The market research agency Canalys announced the global smartphone market shipment rankings in the first quarter of this year. The pattern has changed. Xiaomi has further consolidated its fourth position in the world, vivo has entered the top five, and OPPO has fallen out of the top five.
The data released by Canalys shows that the top three in the global smartphone market are basically unchanged, with Samsung, Huawei, and Apple ranking first to third. Among them, Samsung and Huawei saw the biggest declines, with shipments both falling 17% year-on-year; Apple fell 8% year-on-year.
The fourth place is Xiaomi, and the fifth place is vivo. Among the top five mobile phone companies, Xiaomi grew the fastest, with its shipments increasing by 9% year-on-year; followed by vivo, whose shipments grew by 3% year-on-year, this is the first time that vivo has ranked among the top five in the world.
The rapid growth of Xiaomi’s global shipments of mobile phones is due to its overseas shipments. In the first quarter, the Chinese market was affected by the epidemic, and the shipments of mobile phones in the Chinese market declined significantly, resulting in a decline in the shipments of many mobile phone companies in this market. Canalys said that Xiaomi’s mobile phone shipments in the domestic market in the quarter The volume fell by 26% year-on-year, but the overall shipment volume still increased. Obviously, the shipment volume in the overseas market grew faster, making up for the loss in the domestic market.
Like Xiaomi, vivo’s growth in shipments also came from overseas markets. Canalys said that vivo’s shipments in the domestic market fell by 19% year-on-year in the quarter, proving that it has also achieved rapid growth in overseas markets, making up for losses in the domestic market. Taking the second place in the Indian market shows that vivo has achieved a substantial increase in shipments in the Indian market.
The worst is probably Vivo’s brother OPPO. In this quarter, OPPO’s shipments in the domestic market fell by 26% year-on-year. However, its shipments in overseas markets failed to effectively make up for the domestic losses, which led to the loss of the global market. five position. In the past two years, OPPO has performed poorly in the global market. First, it was surpassed by Xiaomi to take the fourth place in the world last year, and now it has been taken away from the top five by vivo, showing that it is in a downward trend.
OPPO has also felt that it is in a bad situation. This year, it has undergone personnel changes. Vice President Shen Yiren seems to take responsibility when he resigns. Perhaps OPPO will make more vigorous changes this year to reverse the current downward trend.
Baiming Technology believes that the pattern of the global smartphone market is likely to change in the second quarter, because the new pneumonia epidemic is spreading in markets outside China, which is not good for mobile phone companies with a high proportion of shipments in markets outside China; China The market is the first to recover, which is beneficial to mobile phone companies with a high proportion of domestic market shipments.