Renesas Electronics and LUPA Jointly Launch Open Platform Turnkey Solution to Accelerate Automotive Smart Camera Development

Renesas Electronics and LUPA Jointly Launch Open Platform Turnkey Solution to Accelerate Automotive Smart Camera Development

Tokyo, Japan and Berlin, Germany, February 24, 2021 – Renesas Electronics Group (TSE: 6723), a global supplier of semiconductor solutions, and LUPA-Electronics GmbH, a provider of in-vehicle safety solutions, today announced the Open front camera solution for R-Car V3H and R-Car V3M system-on-chip (SoC) – EagleCAM module. The all-in-one, scalable camera platform complies with the latest Euro NCAP and C-NCAP requirements and includes features such as automatic emergency braking, forward collision warning, lane keep assist and traffic sign recognition. The program enables OEMs and Tier 1 suppliers to integrate their proprietary or third-party software to add more driving functions, thereby enabling product differentiation and upgrade expansion.

Most of the smart camera turnkey solutions on the market today use a black box approach, which makes it difficult for OEMs and Tier 1 suppliers to respond to changing market demands and slows down the R&D process. With EagleCAM based on the R-Car SoC, Renesas Electronics and LUPA offer an open turnkey solution that provides flexible and high-performance sensing capabilities to help customers accelerate time-to-market and reduce BOM costs.

“The combination of LUPA’s EagleCAM and the Renesas R-Car SoC creates a scalable and functional safety-compliant open ADAS solution that enables customers to flexibly integrate rich functions,” said Naoki Yoshida, Vice President, Automotive Digital Product Marketing Division, Renesas Electronics. , and shorten the production time. We are very pleased that the cooperation will make it easier for our mutual customers to develop smart camera applications and bring NCAP and L2+ functions to vehicles faster and more adaptively.”

Benjamin May, CEO of LUPA-Electronics, said: “Demand for automotive safety solutions is at an all-time high. We are pleased to partner with Renesas Electronics to integrate the low-power, high-performance R-Car SoC into the EagleCAM smart camera platform. Features that allow OEMs to easily add new safety features and a comfortable driving experience to their next-generation vehicles. Our flexible approach shortens product development cycles while providing end customers with a safer and more fun driving experience.”

Based on the proven Renesas R-Car SoC, EagleCAM supports front camera applications from low-end to high-end, with functions such as surround view and driver monitoring. In addition to the R-Car SoC, EagleCAM has adopted Renesas Automotive Power Management IC (PMIC) to further reduce BOM cost. With the recent update of the R-Car V3H, the new turnkey solution supports up to 3.7 TOPS of CNN performance, ASIL-C level performance in the real-time domain, and cameras up to 8 megapixels. EagleCAM uses a pre-validated hardware design to reduce time to volume production. Customers can use a high-performance perception stack to shorten development cycles, or build on emerging technology stacks to best match their application needs.


EagleCAM cameras with R-CarSoC are now available from LUPA.

About Renesas Electronics Group

Renesas Electronics Group (TSE: 6723), provides professional and trusted innovative embedded designs and complete semiconductor solutions designed to improve the way people work and live through the billions of connected smart devices that use its products. As a global supplier of microcontrollers, analog power devices, and SoC products, Renesas Electronics provides comprehensive solutions for various applications such as automotive, industrial, home, infrastructure, and IoT, and looks forward to working with you to create an infinite future.

About LUPA-Electronics GmbH

LUPA-Electronics GmbH, as a developer of automotive safety systems, provides turnkey solutions to automotive OEMs and Tier 1 suppliers. LUPA’s mission is to bring technology to market that makes vehicles safe, smart and fun to drive. LUPA combines high-performance sensors, semiconductors, and unique perception and AI technologies into industry-leading in-vehicle safety and autonomous driving solutions. Its first product, EagleCAM, is an open, flexible, and scalable front-facing camera application platform for Euro NCAP and C-NCAP safety regulations. LUPA is headquartered in Berlin, Germany.

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