January 13, 2020 – Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of industry-leading low-power video processing solutions, today announced that it has signed a multi-year partnership with OPPO Group agreement to develop high-end Display systems for smartphones using Pixelworks’ latest vision processors and software solutions. The collaboration aims to leverage key Pixelworks technologies to improve moving image quality, color depth and sharpness in smartphone displays, driving the development of high refresh rate displays.
By 2025, Asian mobile operators will invest US$370 billion in 5G (half of which will be in China)1. 5G technology will enable more people to have high-quality video and gaming experiences on their smartphones, and will also increase consumption expectations for mobile device image quality. By then, users will focus on high-end displays. To address this challenge, the partnership agreement agrees that the two companies will work closely together on a range of activities related to Display and visual processing, including technology integration and support, content optimization with cloud partners, and long-term collaboration on product roadmaps.
Todd DeBonis, President and CEO of Pixelworks, said: “We are excited to partner with a market leader like OPPO to improve the quality of entertainment for the next generation of smartphones. Whether smartphone users relive moments in their lives through video, movies or online games Enjoy life, the combination of OPPO Group’s design innovation and Pixelworks’ industry-leading visual processing solutions will bring completely different large-screen technology to mobile phone users.”
Wang Wenhe, Vice President of Supply Chain Management at OPPO, said: “We are delighted to be working closely with Pixelworks as the OPPO Group plans to shake up the mobile phone industry with breakthrough imaging technologies that will redefine the standard of picture quality for smartphones, delivering smooth, lifelike, immersive graphics. visual experience.”
The two companies expect to launch the new phones from the partnership in the first half of 2020.