With the official end of 618, the battle reports of various brands have also been released. For domestic mobile phone brands, everyone should remember one thing when watching the battle report, whoever has the least attribute is the real king. Of course, this 618 Xiaomi is indisputably the No.1 domestic product. The information shows that during the 618 period, the amount of Xiaomi’s entire platform support exceeded 19 billion, which was almost twice that of last year; and all products sold by Xiaomi have achieved historical results in the same field. Best, such as: mobile phone, air conditioner, TV, etc.
Replacing Huawei as the preferred domestic high-end brand
The information shows that during this 618 period, Xiaomi won the champion of mobile phone sales on all platforms and the runner-up in mobile phone sales on all platforms. In the mobile phone category, the most worth mentioning is Xiaomi’s achievements in the high-end field. Everyone may have watched the real-time racing list. Xiaomi Mi 11 Pro and Xiaomi Mi 11 Ultra are the first choices in the top high-end field of the Android camp, and Mi 11 and Mi 10S are the first choices in the standard flagship field. This shows that Xiaomi has firmly established itself in the high-end field in China, and it is the preferred high-end brand in the minds of domestic consumers in the post-Huawei era.
While standing firm in the high-end field, the Redmi brand has made efforts in the mid-end and thousand-yuan phone market. The Redmi K40 series, Redmi Note10 series, etc. have achieved very impressive results. Among them, the Redmi Note 10 series went on sale in just nine days, and the network sales exceeded 1 million units.
This achievement is due to the dual-brand strategy. Lei Jun uses Xiaomi to enter the high-end field, and uses Redmi to focus on cost performance.
The status of Xiaomi TV king is unshakable
In 2020, Xiaomi TV will become the first in China and the top five in the world. What is even more powerful is that the annual shipment of Xiaomi TV has exceeded 10 million units, making it the first person in the history of domestic TV brands. Since then, Xiaomi has established its own image of the king in the TV field. Although latecomers continue to challenge Xiaomi TV, from the overall score of 618, no one can shake Xiaomi’s king status in the TV field.
Even more frightening is that the field of 618 Xiaomi home appliances has fully blossomed. Air conditioners, refrigerators, washing machines, etc. have achieved the best results in history, and some have even become dark horses in the sub-sectors to win the championship. Category sales, sales double first.
The world’s first AIoT is really not covered
Official information shows that Xiaomi has won the first place in 158 items in the 618 AloT field. This result once again shows Xiaomi’s dominance in the ecological field. Xiaomi is the first choice for whole-house intelligence, which has become the consensus of the industry and consumers. In the field of Xiaomi’s smart ecosystem, only you can’t think of it, and you can’t do it without Xiaomi. Among them: smart door locks, purifiers, sweeping robots, etc. have become the vane of the whole house intelligence.
Judging from the categories that Xiaomi is selling, Xiaomi has achieved panoramic coverage of the smart field of the whole house, and now the goal is to strive for breakthroughs in intelligence and then work hard.